Five Roses is South Africa’s most iconic tea brand. They retain this position by remaining current and keeping up with global trends. The GBR team was tasked with creating a fresh and unique sub-brand for Five Roses that would cater to a growing 'tea culture' within the South African marketplace.
Each of the packs evoke a strong sense of time and place. This was achieved through the use of enticing illustrations, adventurous colours and compelling storytelling devices.
GBR received a 2015 Loerie Award finalist for this work.
Combining brand strategy, product innovation, iconic design and good old fashioned materials, we empowered Grasshoppers to take their rightful place on the feet of men who can claim to wear ‘the most comfortable shoes ever made.’
We visually refurbished this iconic brand by adding a bright green to their colour palette. In addition to this, we selected four creative brand custodians to represent and live out the Grasshoppers brand within their circles of influence.
Furnished with a new look and an updated, more fashionable product we’ve been excited to see Grasshoppers regain market share.
Some of the best works often don't culminate into successful brands as there are many factors that determine success.
This may be the case for 46664 fashion in which GBR journeyed with client for 3 years in defining and positioning a truly South African fashion brand.
From the initial brand language through to the first 3 seasons of collateral, GBR were responsible for creating an image that could sit alongside any international fashion brand locally and abroad.
46664fashion Winter 2012 shoot
We used elements from the picturesque Weltervreden Estate near Stellenbosch and carefully crafted them together to create a brand of distinction.
With the need to reflect their history, heritage and love for bringing family and friends together, we carefully selected and expanded these cues to create a visual language that translates all of these elements into a hospitable and established brand.
After having refurbished most of their stores nationwide, Stuttafords embarked on a full update of their corporate image. GBR pitched for this rebrand and was awarded the business because we successfully presented some truly fresh ideas, powerful designs and standout concepts.
Although the wordmark remained the same, a new Stuttafords icon was introduced together with a distinctive colour palette. These elements were designed to deliver the kind of sophisticated upmarket department store image that the client wanted to recreate.
All collateral templates have been carefully and consistently styled to ensure that Stuttafords is aligned with other leading department store brands around the world.
Developing a new brand identity and online solution for a well established travel marketing company, proved challenging but extremely successful.
Catering within the luxury market and alongside individual property brands, the image needed to be simple yet sophisticated. The corporate stationery and communication were kept friendly and neutral but beautifully finished using letterpress.
The online platform is content heavy but personal, which showcases the nature of the business and people who work within it. A fully customised site with an integrated CMS system, allowing the client the ability to update it on a daily basis for an ever changing market.
Repositioning of an existing brand is always challenging. Ensuring that you are able to maintain an existing clientele but grow and cater for new markets, needs to be a balance.
In updating the Memi brand we were able to successfully bridge this gap. By making the brand more desirable yet still approachable and affordable, has helped the brand grow significantly within South Africa and is currently expanding into Europe and Australasia.
When we were asked to design a limited edition label for Sumaridge Wine’s new Method Cap Classique we knew that the end result would be beautiful.
The natural salmon pink colour of the MCC lends itself to a detailed gold foil and contrasting matt black label that exudes timeless elegance. Lavish enough to reflect the boutique estate on which it is made, simple enough not to detract from the bottle’s contents and striking enough to compliment any social occasion.
Table Mountain Cableway
We created 3 characters to promote family friendly activities and specials on Table Mountain. Phumi the Protea, Dale the Dassie and Larry Lizzard were developed from pencil sketches in our studio and refined by animators.
We’ve been using their friendly faces on a wide range of promotional collateral for the past few years and they continue to attract kids to engage with one of the New 7 Wonders of the World in a fun and exciting way.
Lenthéric Hoity Toity
Sassy, sweet and a little bit sexy - these are the things that make a Hoity Toity girl.
As a brand that was developed over ten years ago, Lenthéric’s Hoity Toity has proceeded to evolve into one of South Africa’s most loved perfumed body spray ranges. We have continued to develop new variants and designs for Hoity Toity over the years and have successfully created a cheeky brand that has endless visual possibilities.
Located in the heart of the Timbavati Private Nature Reserve, Tanda Tula Safari Camp became the first East African styled, luxury tented safari camp in South Africa.
With a full revamp and new positioning of becoming Southern Africa's most exclusive tented camp, the owner allowed us to create something modern yet still African. We created an identity for of 3 logos, symbolic patterns and thoughtful layout.
The on-line platform is their marketing showcase, encouraging travellers to search, explore and book directly through them.
We helped Lenthéric’s Masculin, a previously existing brand that was discontinued, relaunch as a completely new product. Targeting only the manliest of men while fighting for shelf space in a very competitive Deodorant Body Spray market, Masculin needed to appear boldly, bravely and like never before.
We created a striking new brand that we applied to 4 variants and other collateral. With the opportunities of adding variants to the range regularly, this has been identified to become another Lenthéric Male pillar brand.
Through a series of exclusive experiences that can make your visit to Africa simply unforgettable, Livingstone Safaris aims to deliver an experience that is memorable and unique.
They wanted to create a 'self promotional' video to showcase their new office, their staff, some of their processes and unique offerings. We created a short video that sums up Livingstone Safari’s in a way that leaves you feeling inspired and ready to plan your next holiday with them.
LIVINGSTONE SAFARIS - A JOURNEY
Creating an international fragrance for an international brand requires unique standout appeal.
GBR were commissioned by Indigo Cosmetics to develop an innovative pack for an exclusive new male fragrance for Kurt Geiger.
The simplicity of the design was enhanced through the unique box design which emulated the ‘KG’ symbol of the brand and the use of coloured foils, spot varnishes and ‘soft touch’ finishes allows this pack to merchandise alongside any other international brand.
Top 100 Wines
Launching a brand within the competitive wine industry requires an image that reflects the sophistication that is associated with this market. When the client approached us with his vision to create a brand around the top 100 wines in the country, we saw a great opportunity to develop a brand that would sit alongside some of the best wines in the world.
After publishing 2 printed editions, we encouraged the client to convert to a digital platform and built an interactive app which is currently available for both apple and android.
Festive campaigns are always a great opportunity to create something exciting, well crafted and truly unique in the retail space.
Incorporating the recently launched Stuttafords icon, we custom created all of their retail displays. The creative in-store and advertising campaign was extended to a 3D window display utilising custom-made mannequins and shopping bags. A sophisticated take on an established tradition.